MINI Financial Services

MINI Financial Services campaign materials developed across print, direct mail, promotional, and experiential applications. The work focused on extending MINI's distinctive brand personality into financial services communications while maintaining the playful, unconventional voice that defines the brand. The campaign included promotional mailers, credit card campaigns, leasing communications, dealership materials, and a full vehicle wrap installation, creating a consistent brand experience across multiple customer touchpoints. Role: Sr. Art Director Deliverables: Print Advertising, Direct Mail, Promotional Materials, Vehicle Wrap Design, Experiential Graphics