Multi-channel campaign rollout supporting the Dupixent eosinophilic esophagitis (EoE) indication launch. The work extended across convention materials, patient education, sales collateral, social content, and branded communications designed to create a cohesive visual system across multiple touchpoints.
The campaign included convention graphics, leave-behinds, sales materials, social media assets, and experiential concept development created to support awareness and engagement throughout the healthcare professional journey.
Role: VP, Group Art Supervisor
Deliverables: Convention Graphics, Print Collateral, Sales Materials, Social Media, Experiential Concept Development
Experiential Concept Direction
Conceptual convention experience developed to bring patient stories and healthcare education into an immersive interactive environment.