EoE Launch Campaign

Integrated launch campaign supporting the Dupixent eosinophilic esophagitis (EoE) indication. The work spanned convention materials, patient education, sales collateral, email campaigns, banner ads, social media, internal videos, and experiential concepts, maintaining a consistent visual identity across healthcare professional touchpoints. The campaign supported healthcare professional awareness and education through integrated communications designed to deliver consistent messaging across multiple channels throughout the healthcare professional journey. Role: VP, Group Art Supervisor Deliverables: Convention Graphics, Print Collateral, Sales Materials, Email Campaigns, Banner Ads, Social Media, Internal Videos, Experiential Concepts